In-store analytics and digital disruptors

This month PwC’s annual retail report came out, titled: ‘the age of disruption’. The number one disruptor? The changing role of the store. Even though, the physical store will continue to serve a function retailers need to innovate and offer ‘unique, brand-defining experiences.’ Other disrupters include the rise of mobile and increased use of »

How to quantify your in-store engagement

E-commerce is on the rise, but brick-and-mortar stores are still dominating the retail space. To retain their dominance and relevance, however, retailers need to understand what they can offer offline and can’t offer online. One of the strongest things is experience. As ‘Retail Prophet’ Doug Stephens put it in Business of Fashion this week: »