Introducing AIMs: Optimise staff, assortment and space

Periodic system of retail performance elements (Actionable Insights Maps) There are many definitions of shopping. The most common description says that Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them. In some contexts, it »

The death of the automotive retail. Not yet.

"Ten years from now, all car dealerships will be closed." "The Death of traditional automotive retailing" "Automotive retail is simple: go digital or go bust" If you are an automotive professional, you have stumbled upon these headlines lately more than ever. It seems that everybody is predicting the slow and painful death of traditional car »

[Shopping] Time is on our side. Yes it is.

If you would ask 100 retailers what is the most important metric they track on the daily level, 99 of them would shoot: "conversion". When you would ask them what is the metric which is influencing conversion the most, you would probably get 99 different answers. From Oxford street flagship stores, the department store in »

Sunny with a chance of shopping

We are all shoppers. Every single one of us. Well... except for the retailers. Retailers are clearly not shoppers, how can they be? How else can we explain the shopping experience in some of these stores today? It seems like some retailers are focusing on everything else other than actual customers. And we get it. »

ShopperBag: The Art of Winning Every Consumer

It was 2002. Oakland Athletics baseball team and its general manager Billy Beane were facing a difficult challenge. How to win in an unfair game? At that time, baseball was all about the money. How much money you have in the bank directly translates to how many top players you can buy. Having only 40 »

Shopping windows wide shut!

For decades everyone states with such confidence that “sex sells”. But, does it really? It seems as though this is a rule of thumb, because everyone is saying so and big brands are using sex in their advertising non-stop. So, it must be true, right? But, I can’t help but feel as though we »

Find your focus and get things done. Sounds easy, right?

Sunny #focused photos Sundays are probably the best days to reflect and tidy up. So, this Sunday I decided to back up my old iPhone photo gallery. While I was doing it, pictures were flipping in front of my screen in fast motion. An entire year flashed through my screen in a couple of seconds. »

Getting to NO

One, single most powerful fear every person has is to hear the word “No”. It is something you hear all throughout your life. I know I did. When I was a kid I was pretty chubby. So, girls said “No”. Writing poetry didn’t help. “Yes” was reserved for boys who knew how to ride »

Gentlemen. You can’t fight here. This is the War Room.

But really, should it? We are here to make it serious fun. We should talk about motivating yourself and your team, and about aiming your rockets at the most wanted targets. If you have read even a few business books, you must have noticed authors put the emphasis on sales, marketing and promotion. Taking up »