Shopping windows wide shut!

For decades everyone states with such confidence that “sex sells”. But, does it really? It seems as though this is a rule of thumb, because everyone is saying so and big brands are using sex in their advertising non-stop. So, it must be true, right? But, I can’t help but feel as though we »

Find your focus and get things done. Sounds easy, right?

Sunny #focused photos Sundays are probably the best days to reflect and tidy up. So, this Sunday I decided to back up my old iPhone photo gallery. While I was doing it, pictures were flipping in front of my screen in fast motion. An entire year flashed through my screen in a couple of seconds. »

Retailers Smarten Up On Behavioral Science!

If you are in the business of selling, you better know your customers, what drives behavior. Sounds logical, but how come only one retailer I met so far is truly into the science behind shopper behavior? Really, there is a lot of complaining about ‘unstoring‘, off-line losing vs. on-line. Yet, there is still a lot »

Getting to NO

One, single most powerful fear every person has is to hear the word “No”. It is something you hear all throughout your life. I know I did. When I was a kid I was pretty chubby. So, girls said “No”. Writing poetry didn’t help. “Yes” was reserved for boys who knew how to ride »

Gentlemen. You can’t fight here. This is the War Room.

But really, should it? We are here to make it serious fun. We should talk about motivating yourself and your team, and about aiming your rockets at the most wanted targets. If you have read even a few business books, you must have noticed authors put the emphasis on sales, marketing and promotion. Taking up »