Sunny with a chance of shopping

We are all shoppers. Every single one of us. Well... except for the retailers. Retailers are clearly not shoppers, how can they be? How else can we explain the shopping experience in some of these stores today? It seems like some retailers are focusing on everything else other than actual customers. And we get it. »

ShopperBag: The Art of Winning Every Consumer

It was 2002. Oakland Athletics baseball team and its general manager Billy Beane were facing a difficult challenge. How to win in an unfair game? At that time, baseball was all about the money. How much money you have in the bank directly translates to how many top players you can buy. Having only 40 »

What Excuses are Brick-and-Mortar Retailers still making in 2016?

In 2015, E-commerce growth outpaced in-store growth by nearly 5 to 1. In the US, Black Friday sales decreased by 11.9% compared to 2014. The forecast is looking gloomy for physical retailers but is this really the case? What is shopability and how do you achieve it? And why is it that some stores »