Measuring store window effectiveness

Store windows or shop windows are parts of stores used primarily to convince people to enter the store. However, they have different functions: 1. Notify about promotions/sales inside the store 2. Display and emphasize certain, often new, products 3. Showcase the current fashion trends with products that can be found in the store 4. »

Retail staff optimization using Monolith Actionboard

Various industries, various staff roles, but one thing is for certain: having the right number and profile of staff workers in your store will help increase sales KPIs: conversion, average sell price and average units per transaction. Good staff optimization helps solve the problem of staff idle times and overstaffing which reduces operational costs and »

Introducing AIMs: Optimise staff, assortment and space

Periodic system of retail performance elements (Actionable Insights Maps) There are many definitions of shopping. The most common description says that Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them. In some contexts, it »

The death of the automotive retail. Not yet.

"Ten years from now, all car dealerships will be closed." "The Death of traditional automotive retailing" "Automotive retail is simple: go digital or go bust" If you are an automotive professional, you have stumbled upon these headlines lately more than ever. It seems that everybody is predicting the slow and painful death of traditional car »

[Shopping] Time is on our side. Yes it is.

If you would ask 100 retailers what is the most important metric they track on the daily level, 99 of them would shoot: "conversion". When you would ask them what is the metric which is influencing conversion the most, you would probably get 99 different answers. From Oxford street flagship stores, the department store in »

Sunny with a chance of shopping

We are all shoppers. Every single one of us. Well... except for the retailers. Retailers are clearly not shoppers, how can they be? How else can we explain the shopping experience in some of these stores today? It seems like some retailers are focusing on everything else other than actual customers. And we get it. »

ShopperBag: The Art of Winning Every Consumer

It was 2002. Oakland Athletics baseball team and its general manager Billy Beane were facing a difficult challenge. How to win in an unfair game? At that time, baseball was all about the money. How much money you have in the bank directly translates to how many top players you can buy. Having only 40 »

What Excuses are Brick-and-Mortar Retailers still making in 2016?

In 2015, E-commerce growth outpaced in-store growth by nearly 5 to 1. In the US, Black Friday sales decreased by 11.9% compared to 2014. The forecast is looking gloomy for physical retailers but is this really the case? What is shopability and how do you achieve it? And why is it that some stores »